The artist works under the pseudonym assume vivid astro focus (avaf). Since many years he has been playing with the avaf initials and creating new avafs (which are used as email signatures, titles of exhibitions and works). Friends and other people that interact with the artist often send him new avafs creating a “word bank”.

For the typographical representation of these phrases, the choice was AVAF's font, inspired by Jenny Holzer’s “Truisms” that were displayed on large public electronic signs in the 1980’s, specially her insertions on Times Square LED signs. A political statement translated through a visual language that always inspired the artist’s work.

The book is the avaf manifesto and an homage to brazilian concrete poetry, playing with words as images and representing the meanings through visual games.